KAMAS Karate
Industry
Martial Arts
Projects
Identity, Branding, Website, Marketing Brochure
Agency
ct designlab
Role
Lead Designer
KAMAS Karate is a Martial Arts studio that provides instruction for kids, teens and adults. They teach American Tang Soo Do, Mixed Martial Arts & Self Defense. The owner, Master James King, has been teaching Tang Soo Do for over 20 years.
My son and daughter were both students of KAMAS during their early school years. Since I was a blackbelt (in Design), I offered to help Master King with the KAMAS website. This lead to updating the logo, designing a brochure as well as the American Tang Soo Do Association's manual. My kids moved on to other activities, but their experience was invaluable.
Website, Identity, Branding + Marketing Materials
The Ask
Master King asked me to refresh his existing logo and build a cohesive brand based on the new website design. The goal for the website was to create a user-friendly platform that highlighted classes, instructor bios, schedules, and included a photo gallery.
Process
The process began with updating existing KAMAS Karate logo to give it a fresh look while maintaining its original essence. Once the logo was finalized, I developed a brand identity that would seamlessly integrate with the new website. For the site, I focused on creating an intuitive user experience, organizing class offerings, instructor bios, schedules, and a photo gallery. I ensured the design was clean and easy to navigate, allowing users to quickly find the information they needed. After several rounds of revisions and feedback, the brand and website were finalized, delivering a cohesive and professional online presence.
Identity + Branding
Website Design
TANG SOO BLUE
#293554
DYNASTY PURPLE
#683864
TANG SOO RED
#293554
PUREST WHITE
#293554
Logo Enhancement
When I began the website design, the original logo text was outdated and a vector version was not available. I recreated the logo in Illustrator, presenting Master King with a modern font and a circular emblem design. I envisioned the new logo to fit perfectly as a patch for a Gi (karate uniform).
Marketing Brochure
Based on the KAMAS logo that contains navy and purple, I enhanced the website by adding red, a common color seen throughout martial arts. Red symbolizes a setting sun and represents strength, passion, and power. That seemed pretty appropriate for a Tang Soo Do studio!
Print is not dead in a karate studio! Many people still stop by KAMAS to check out the studio and receive this lovely, glossy tri-fold brochure. I used the same style and colors as I designed on the website to stay on brand.
The Result
The result was a refreshed logo, a cohesive brand, and a professionally designed marketing brochure that aligned with Master King's vision. The new website was user-friendly and visually appealing, effectively showcasing class offerings, instructor profiles, schedules, and a photo gallery. The marketing brochure reinforced the brand's message and offered a polished way to present key information. Together, the updated site and brochure created an engaging experience for potential clients and helped elevate the brand’s online and offline presence.